5 REASONS WHY A GREAT LOGO MAKES A DIFFERENCE
Why do you need a great logo? Does it really matter? Great questions! Let’s talk about logos and their value. Does the quality of an organization’s logo make a difference? Does it have an affect on how people engage?
A logo is just one piece of a brand’s identity. Some have even described a “brand” not as something made up by the touch points of an organization but, the actual perception and gut feeling the audience has of the business. A brand is what people think and feel when they interact with your products, services, digital platforms, and physical space. A unique and memorable logo is a small but crucial piece of shaping that experience and brand perception. Here are 5 benefits of having a great logo.
A logo is just one piece of a brand’s identity. Some have even described a “brand” not as something made up by the touch points of an organization but, the actual perception and gut feeling the audience has of the business. A brand is what people think and feel when they interact with your products, services, digital platforms, and physical space. A unique and memorable logo is a small but crucial piece of shaping that experience and brand perception. Here are 5 benefits of having a great logo.
1. QUALITY
A strong logo shows your audience you take quality and excellence seriously. Think of a time you’ve tried a good restaurant for the first time. Everything from the atmosphere, to the menu design, to the staff, were top notch. And those first impressions, tell a story about the meal you’re about to be served. You get the sense that the restaurant owner is proud of the food, and wants to package the whole experience with the same level of care. Likewise in branding, if your’re proud of your quality products and services, but that doesn’t show in your logo design, web design, and interior design, then you might be missing out on valuable slivers of opportunity to make a good first impression.
2. CREDIBILITY
High-quality branding elevates, legitimizes and gives credibility to everything you’re doing, even your own internal confidence. Don’t underestimate the power of good design even within your own staff and leadership team. Visual design is exciting and can inspire people. High quality rebranding projects have a way of making the work you do feel fresh and valuable.
3. AUTHENTICITY
A unique logo mark gives your audience a window into your personality, DNA, and mission. Your logo is an opportunity to give people a glimpse of who you are. And those qualities are worth representing authentically! Be bold, and hire a logo designer who can capture your personality and design something that’s as memorable and special as you are.
Be bold, and hire a logo designer who can capture your personality and design something that’s as memorable and special as you are.
4. CONNECTION
The visual elements of your brand can inspire and set a mood. When people feel something around your products and spaces, they keep coming back. A connection has been made and that becomes a tiny part of who they are.
5. effect
Your logo isn’t the only important piece of your brand identity, but it has the ability to influence many other elements. Brand strategy, brand voice, and brand positioning are just some of the elements that compliment and are built around your visual identity. Your logo is often the first and most memorable piece of your brand identity. If it looks cheap, or doesn’t accurately capture who you, all other brand elements will be slightly soured by a logo that’s not representing you well.
From my experience of over a decade in graphic design and communications, time and time again, I’ve seen good design bring other elements up to meet it. An inspiring interior space challenges all other pieces of communication to be top notch in their design and messaging. An excellent logo elevates the standards on packaging, online presence, and physical space. A strong logo isn’t the only thing shaping the perception of your brand, but it can set you up for success in putting multiple pieces of the puzzle together to build connections and trust with your audience.
AUTHOR
Hi! I'm Tiffany Kelly, owner of The Honest Pixel, an independent graphic design studio in Winter Garden, FL. I've been a creative professional all my adult life. I have a Master's Degree in architecture from RISD and over a decade of experience in graphic design. I've learned so much about design, freelance, and owning a business since starting The Honest Pixel in 2022.
I aim to be a trusted and authentic coach for other graphic designers, freelancers, or owners of small studios. I share honest tips and wisdom about things I'm putting into practice within my own business. My goal is to encourage and build up other creatives in a real way that broadens your community and impacts your success.
I aim to be a trusted and authentic coach for other graphic designers, freelancers, or owners of small studios. I share honest tips and wisdom about things I'm putting into practice within my own business. My goal is to encourage and build up other creatives in a real way that broadens your community and impacts your success.
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